LEPAS launches global co-creation campaign for elegant mobility

LEPAS is asking users worldwide to share stories, photos and videos as part of a new #MyEleganceMoment campaign and a search for global partners of elegant lifestyle. The initiative follows a Thailand rally and leads into an October Global Elegant Lifestyle Week, as the Chinese EV brand expands its international footprint.

Why it matters: - LEPAS is trying to turn customers into active co-creators of the brand, not just vehicle owners. - The campaign gives the company a direct window into how users in different markets define elegance, comfort and mobility. - The effort supports LEPAS as it expands its new-energy vehicle lineup internationally.

What happened: - LEPAS launched a global search for “global partners of elegant lifestyle” alongside the #MyEleganceMoment storytelling campaign. - The campaign invites users around the world to share photos, videos and personal stories about elegant daily life. - The initiative was announced from Wuhu, China, on October 13, 2026. - LEPAS said selected participants will be invited in October to the inaugural LEPAS Global Elegant Lifestyle Week.

The details: - LEPAS positions these global partners as storytellers, sharers and co-creators who shape the brand’s view of elegance. - The company says elegance can look different across cultures, lifestyles and everyday routines. - Examples include staying calm in traffic, parking in a tight space, enjoying a long drive, taking a quiet end-of-day moment in the car, or laughing together on a weekend trip. - The #MyEleganceMoment campaign is open to vehicle owners, media representatives, partners and other participants. - Submissions can include photos, videos or written stories. - LEPAS says the content will create an evolving picture of elegant living around the world. - The company says the campaign will also help participants influence future brand experiences. - At a recent LEPAS “Elegance on the Road Rally” in Thailand, more than 100 users and guests drove LEPAS L6 EV vehicles from Bangkok to Pattaya. - The rally combined real-world driving, community activities and user interaction. - LEPAS says its brand pillars are leopard aesthetics, elegant technology and a refined space. - LEPAS is a premium new-energy vehicle brand under Chery Auto. - LEPAS says it has more than 500 sales and service locations worldwide. - Chery Auto was founded in 1997 and operates in more than 130 countries and regions. - Chery Auto says it has been the No. 1 exporter of passenger cars among Chinese brands for 23 consecutive years.

Between the lines: - LEPAS is using lifestyle storytelling to sell mobility, not just specs. - The focus on user-generated content suggests the brand wants local cultural signals to shape future products and experiences. - The Thailand rally and global hashtag campaign point to a broader strategy of building community around the brand before it scales further.

What's next: - Selected participants will join LEPAS Global Elegant Lifestyle Week in October as the first global partners of elegant lifestyle. - Participants will share stories, compare views on elegant living and take part in conversations and co-creation with LEPAS. - LEPAS says the submissions will inform future brand experiences across markets. - More campaign activity is expected under the #MyEleganceMoment and related LEPAS global hashtags.

The bottom line: - LEPAS is betting that global growth will come from turning elegance into a shared, crowd-shaped brand identity.